Mountain Dew Debuts First Energy Drink With Help From LeBron James
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Mountain Dew Debuts First Energy Drink With Help From LeBron James

By  |  March 17, 2021  |  Uncategorized  |  No Comments

Beverages just received another dose of stimulation

Mountain Dew Rise Energy is meant for the mornings.
Mountain Dew Rise Energy is meant for the mornings.
Mountain Dew

By Paul Hiebert

53 mins ago

PepsiCo’s purchase of Rockstar Energy Beverages for $3.85 billion a year ago signaled the company’s plan to enter the energy space. Now those intentions are being put into action.

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Paul Hiebert

@hiebertpaul
[email protected]
Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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