The industry’s reluctance will have to change eventually

While breasts have abounded, depictions of breastfeeding are still rare in U.S. advertising.
Nike, Frida Mom, Tommee Tippee / Manifest

The National Retail Federation (NRF) projects Americans spent nearly $30 billion to celebrate Mother’s Day this year, which is the highest in the survey’s history. These dollars came from the 83% of U.S. adults who celebrate the holiday.