The report contains insights from over 300,000 consumers in 15 countries.
Morning Consult

By Emmy Liederman

2 mins ago

It is common for brands to consider reliable products or high-quality service as the key to consumer trust. But since the start of the pandemic, the role of brands in people’s lives has changed—and so has the criteria for consumer comfort and loyalty, which now includes adherence to health and safety guidelines, an effective shift to digital outreach and even a willingness to encourage the vaccine.

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