The report contains insights from over 300,000 consumers in 15 countries.
Morning Consult


By Emmy Liederman

2 mins ago

It is common for brands to consider reliable products or high-quality service as the key to consumer trust. But since the start of the pandemic, the role of brands in people’s lives has changed—and so has the criteria for consumer comfort and loyalty, which now includes adherence to health and safety guidelines, an effective shift to digital outreach and even a willingness to encourage the vaccine.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.