M&M’s Bets Big on Its New Immersive Space in the Mall of America
By Paul Hiebert |
May 21, 2021 |
By Paul Hiebert
33 mins ago
Despite talk of shopping malls fading away as people turn to the internet to purchase goods and services, M&M’s is investing in the future of physical retail.
Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.