Given to companies with a strong track record of winning awards at the festival

(L. to r.) Microsoft’s “Changing the Game,” Tommy Hilfiger Adaptive’s “Independence” and Ikea Israel’s “ThisAbles” are all vying for Lions this year.
Microsoft, Tommy Hilfiger, Ikea

By Stephen Lepitak

31 seconds ago

Cannes Lions awarded Microsoft as its Creative Marketer of the Year during this year’s festival.