IPG launched the data-driven content studio last year

Logos for Mediabrands Content Studio and Vice Media Group
“I don’t think there’s anything else in the market that has the same reach as what we have [with this partnership],” Vice Media Group head of sales and agency partnerships Sam Kline said.
Mediabrands Content Studio, Vice Media

By Erik Oster

2 hours ago

As media services and content development continue to move closer together, agencies and media platforms continue to roll out partnerships to meet client expectations. The latest is perhaps the largest one yet.