The ubiquitous snack brand grew its modest following by tapping into an already passionate community

When your brand has an active online community, they can be your product guides.
Slim Jim

5 mins ago
They call themselves the Long Boi Gang. This self-described internet cult is well over 1 million strong and spends its days rallying around dank memes, inside jokes, the foibles of dating—and, of course, meat sticks.
Leave a Reply