The ubiquitous snack brand grew its modest following by tapping into an already passionate community

long boi gang with a 20-foot slim jim in new york

When your brand has an active online community, they can be your product guides.
Slim Jim

By Jess Zafarris

5 mins ago

They call themselves the Long Boi Gang. This self-described internet cult is well over 1 million strong and spends its days rallying around dank memes, inside jokes, the foibles of dating—and, of course, meat sticks.