The fast-food giant is upping its game against high-street coffee rivals

Man spills coffee on way to work
McDonald’s is promoting the McCafé to U.K. consumers
Leo Burnett

By Stephen Lepitak

51 mins ago

Coffee, the ultimate morning pick-me-up, is the world’s most popular drink, with around 2 billion cups downed per day, according to the British Coffee Association. And with that level of consumption pegging it as a highly competitive consumer sector, McDonald’s wants to raise the profile of its hot beverage brand and lure coffee drinkers to its low-priced McCafés as U.K. lockdown restrictions ease.