McDonalds’ Jennifer Healan on How to Stay Relevant When Marketing Your Brand
mcdonalds’-jennifer-healan-on-how-to-stay-relevant-when-marketing-your-brand

McDonalds’ Jennifer Healan on How to Stay Relevant When Marketing Your Brand

By  |  May 11, 2021  |  Uncategorized  |  No Comments

Fan love on TikTok gave it a natural advantage

Jennifer “JJ” Healan, vice president of U.S. marketing, brand content and engagement at McDonald’s
Healan explained the brand’s strategy of using ‘fan truths’ to connect with consumers.
Adweek


By Nicole Sara Sivens

34 mins ago

Blake Chandlee, head of global business solutions at TikTok, sat down with Jennifer “JJ” Healan, vice president of U.S. marketing, brand content and engagement at McDonald’s, during Adweek’s Social Media Week to discuss how an iconic brand includes new platforms into its media mix.

Nicole Sara Sivens

Nicole Sara Sivens is a freelance writer for Adweek.

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