The new packaging is expected to hit the shelves in late 2021 or early 2022.
Mars Wrigley

By Emmy Liederman

16 mins ago

Even though its rainbow packaging already pops off the shelves of those stubborn impulse-buy racks at the grocery store, Mars Wrigley is giving consumers another reason to add a bag of Skittles to their shopping carts.

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Emmy Liederman

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.