klaviyo and prestashop logos

PrestaShop’s 300,000-plus merchants will have turnkey access to Klaviyo.
Klaviyo, PrestaShop

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Marketing automation platform Klaviyo has integrated with PrestaShop, an open-source ecommerce platform used to build online shops. 

The new partnership allows ecommerce merchants to automate personalized marketing and communications to customers using their data from transactions on PrestaShop. The integration also expands Klaviyo’s reach among merchants in European countries and other international markets.

Klaviyo, which specializes in email and SMS marketing and in-app notification strategy, serves more than 50,000 ecommerce brands including Unilever and Brooklinen. The company also has integrations with ecommerce platforms including Shopify and Magento.

“The Klaviyo integration for PrestaShop unlocks endless opportunities for merchants,” said Rich Gardner, vp of global strategic partnerships at Klaviyo, in a statement. “The access to rich customer data that PrestaShop offers combined with Klaviyo’s automation, segmentation and data science capabilities allows merchants to easily turn data into compelling marketing experiences, happy customers and more revenue.”

PrestaShop, which is based in France, has 300,000-plus customers who will now have turnkey access to Klaviyo beginning today. PrestaShop CEO Alexandre Eruimy added that the partnership will allow the 14-year-old company to continue its mission to help merchants in all stages of growing their business. 

“A partnership between the two companies therefore makes a lot of sense, and it allows e-merchants to benefit from a modern marketing solution that is data-centric and automated,” Eruimy said in a statement. “This integration will allow our merchants to strengthen relationships with their customers, still one of the most essential parts of commerce—if not the most essential—in the years to come.”

Klaviyo’s integration with PrestaShop comes after the platform announced its Series C funding round of $200 million in November; the company is now valued at $4.15 billion.

Ian Zelaya

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Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.