The deal would better position the SSP against big players like Google and Comcast

Magnite and SpotX logos

The announcement to acquire SpotX comes less than a year after Magnite closed on its deal for Telaria.
Magnite, SpotX

By Andrew Blustein

2 hours ago

In a move to create a dominant connected TV platform, supply-side platform Magnite announced that it will acquire SSP SpotX for $1.17 billion in cash and stock.