The General Mills-owned Lucky Charms partnered with brands like Hasbro and Scary Mommy for the campaign.
By Kaila Mathis
1 hour ago
Nearly a year after the onset of the Covid-19 pandemic in the U.S., parades, celebrations and out-of-home activities are still out of reach for families across the country. With that in mind, and to encourage parents and kids to celebrate St. Patrick’s Day from home, Lucky Charms launched a new limited-edition cereal alongside several new partnerships with kid-favorite brands.
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Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.