By Kathryn Lundstrom | February 22, 2021 | Uncategorized | No Comments
The Brewers Association defines a session beer as under 5% ABV.
Anheuser-Busch, Michelob Ultra, Smirnoff, Truly
40 mins ago
As hard seltzers balloon in popularity, brands have co-opted a term once reserved for a specific style of craft beer: sessionability.
Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
This story first appeared in the Feb. 22, 2021, issue of Adweek magazine. Click here to subscribe.
@klundster
[email protected]
Kathryn Lundstrom is Adweek’s breaking news reporter based in Austin.
Leave a Reply