Locked Out of In-Game Super Bowl Ads, Alcohol Brands Find Creative Ways to Grab Consumer Attention
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Locked Out of In-Game Super Bowl Ads, Alcohol Brands Find Creative Ways to Grab Consumer Attention

By  |  February 7, 2021  |  Uncategorized  |  No Comments

Anheuser-Busch has had an exclusive agreement with the NFL since 1975

Sam Adams lets the clydesdales loose in its regional ads.
Sam Adams

While a lot of things will look different about this year’s Super Bowl, one thing remains the same—every national in-game ad for an alcoholic beverage will be for an Anheuser-Busch brand.

About the Author: Kathryn Lundstrom

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