Zapier won the Customer Value Award this year

By David Cohen

45 mins ago

LinkedIn Tuesday revealed the winners of its LinkedIn Marketing Partner Awards, which recognize the professional network’s marketing partner community members for their outstanding work and innovation with LinkedIn Marketing Solutions.

Partner marketing lead Kaitlin Bellay wrote in a blog post, “One of the perks of working for LinkedIn Marketing Solutions is that we get a front-row seat for all the cool, innovative stuff marketers are doing. We get to see them use this platform as a catalyst to inspire, engage and move their audiences. This year—these unprecedented, turbulent, troubled, choose-your-cliché times—we saw marketers work even smarter, together with LinkedIn Marketing Partners, to meet new challenges. Even better, we saw kindness and community-mindedness on display, too.”

The winners are:

  • Customer Value Award: This award recognizes the marketing partner that drove exceptional business outcomes or results for customers through its integration with LinkedIn, and it went to Zapier for its easy-to-use, seamless integration with the professional network’s Lead Gen Forms.
  • Innovator of the Year Award: This award recognizes the marketing partner that has significantly impacted customers and the partner community through a new and innovative service or solution with LinkedIn, and it went to for its efforts to drive awareness and interest in Conversation Ads, demonstrating requests from buyers within their own target accounts and empowering customers to leverage audiences and create their own campaigns.
  • Social Impact Award: RollWorks, a division of NextRoll, was recognized as the marketing partner that demonstrated a commitment to social change, both via its day-to-day efforts and specific activities and initiatives. The company committed to eliminate bias in its hiring processes and increase diversity across its organization.
  • In It Together Award: This award goes to the partners that show commitment to collaboration within the partner community, and it went to G2 and Bombora for joining forces to help business-to-business vendors identify businesses conducting relevant research across G2 and the greater b-to-b web.
  • Thought Leader of the Year: Aaron Goldman, chief marketing officer, Mediaocean.
  • Transformation: Christen Luciano, strategic partnerships, HubSpot.
  • Inspiring Excellence: Reid Robinson, senior manager, strategic alliances, Zapier; and Margot Mazur, senior marketing manager, HubSpot.