Linda Yaccarino Talks Value of ‘Trust’ in Marketing Partnerships as Tech Platforms Beckon
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Linda Yaccarino Talks Value of ‘Trust’ in Marketing Partnerships as Tech Platforms Beckon

By  |  May 11, 2021  |  Uncategorized  |  No Comments

‘It’s the hardest thing to build, and the easiest thing to lose,’ she says ahead of upfronts week

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“The success of our shared recovery hangs in the balance,” Linda Yaccarino told marketers.
NBCUniversal

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By Jason Lynch

1 hour ago

Connected TV players and other tech companies are aggressively courting linear ad dollars in this year’s upfront, following enormous shifts in viewing patterns during the pandemic—but the legacy publishers are now playing offense themselves, making their own pitch to marketers ahead of upfronts week.

Jason Lynch

@jasonlynch
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Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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