His days could have been filled with watching cartoons, eating pizza and teaching salsa

lebron james drinking a mountain dew beverage
Energy drinks generated $13.1 billion in U.S. retail sales last year, up 7.2% compared to 2019.
Mountain Dew


By Paul Hiebert

5 mins ago

Earlier this year, PepsiCo announced a partnership with LeBron James to help promote Mountain Dew’s new energy drink Rise Energy. The news came after James had spent 17 years pitching Powerade and Sprite for rival Coca-Cola.