As part of the CMO ReBoot Playbook: Elevated Role of Marketing, Julian Duncan, CMO/SVP of Social Responsibility & Impact for Jacksonville Jaguars, shares a play on how to incorporate social responsibility into your brand’s DNA and core messaging through the metaphor of a sprint. Check out more plays from top CMOs and brand leaders here.

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.