By Luz Corona

22 mins ago

As part of the CMO ReBoot Playbook: Elevated Role of Marketing, Julian Duncan, CMO/SVP of Social Responsibility & Impact for Jacksonville Jaguars, shares a play on how to incorporate social responsibility into your brand’s DNA and core messaging through the metaphor of a sprint. Check out more plays from top CMOs and brand leaders here.

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Luz Corona

@luzz_co

Luz Corona is the community content manager at Adweek, curating trends, tips and advice from top brand leaders to help marketers grow.