The ‘She Can’ initiative calls for more resources and less stigma

Kotex aims to remove the shame and myths surrounding periods.
Kotex aims to remove the shame and myths surrounding periods.
Kotex/Ogilvy


By Sara Century

5 mins ago

According to an independent Gen Z-focused market research study by Kotex, 74% of women experience greater self-consciousness during their periods. Jokes about moodiness are internalized as a biological fact, and many forgo activities during periods due to social stigma. Though science tells us that menstruation is perfectly normal, we still live in a world where it is often seen as a limiting factor.