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While it’s true that ‘knowledge is power,’ the true power comes from the speed with which you can create information asymmetry in a transactional environment.
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By Shelly Palmer

18 mins ago

The speed of information is directly equated to economic success. If you learn something before your competitor does and you have the tools to make the knowledge actionable, you are almost always going to profit from it. So, while it’s true that “knowledge is power,” the true power comes from the speed with which you can create information asymmetry in a transactional environment. This is the goal of our new online innovation briefings.

Shelly Palmer

@shellypalmer

Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.