It’s part of the automaker’s Accelerate the Good program

Kia is supporting football out of the limelight of the Super Bowl.

By Doug Zanger

2 hours ago

Like several other longtime Super Bowl advertisers, Kia is sitting out this year’s Big Game. It marks the end of a 10-year run in the game, with many well-regarded (and often funny) spots, including one starring Melissa McCarthy in 2017