Jim Belushi Talks ‘Stinky Weed’ and Following His Passion As a Cannapreneur

By T.L. Stanley | February 23, 2021 | Uncategorized | No Comments

Challenger Brands

His popular strain, Blues Brothers, strives for ’emotional connection’

Jim Belushi says he has his ‘hands in the soil.’
Adweek

By T.L. Stanley

44 mins ago

Jim Belushi may be an accidental weed farmer, but there’s nothing haphazard about his approach to the cannabis industry.

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

T.L. Stanley

@TLStanleyLA
[email protected]
T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.