Airplane flying over water toward beach
More airlines are launching their own online travel agencies.
Sujean Gahng for Adweek

By Mario Ciabarra

31 mins ago

To challenge third-party aggregators, more airlines across the globe are launching their own online travel agencies, also known as OTAs, to stay competitive as travel rebounds from the pandemic. And evidence shows the pandemic is prompting airlines to revamp and expand their third-party service offerings even further. In the post-Covid-19 economy, diversification will be essential for airlines.

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