The department store chain wants to be a destination for home goods

Loom + Forge joins Fieldcrest in JCPenney's home portfolio.
Loom + Forge joins Fieldcrest in JCPenney’s home portfolio.
JCPenney

Department store chain JCPenney has launched another private label brand, Loom + Forge, as part of its mission to reinvent itself as a destination for home products.