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There’s a juxtaposition between time spent in TV streaming and ad spend.
Sujean Gahng for Adweek

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roku’s Kristina Shepard discusses her educational process. Below, in her own words, she talks through client concerns in the new age of TV.

Kristina Shepard


Voice Network BadgeVoice Network contributor, an ongoing writer for our guest opinion column.

Columnist Kristina Shepard is head of east coast sales and agency partnerships at Roku.