Don’t worry, marketers, you have time to prepare

The digital shelf has become the most important locus for a brand message to inspire a purchase.
The digital shelf has become the most important locus for a brand message to inspire a purchase.
Oscar Wong/Getty Images

Between the pandemic and privacy, many brands are getting hit with a one-two punch. But there’s no question in anyone’s mind that the digital champion emerging in this new world is retail media

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.