Sponsors created 30-second branded content spots and activations within a virtual Main Street.
Sundance Film Festival

By Ian Zelaya

46 mins ago

The Sundance Film Festival was one of the few major events able to occur in 2020 before the Covid-19 pandemic began. But a year later, as Covid-19 cases and deaths reach record highs in the U.S., the event is following the lead of most major festivals and conferences for the past 10 months: canceling in-person plans and going (mostly) virtual. 

Ian Zelaya

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Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.