We started hearing from brands that wanted to understand how to expand their presence into the Metaverse.

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roblox’s Christina Wootton reflects on the whirlwind of brand partnership conversations Roblox had during a public listing period. Below, in her own words, she talks about how she thinks through attention to detail and specific data for working in the digital meeting space known as the Metaverse.

Christina Wootton

Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Christina Wootton is vp of brand partnerships at Roblox.