Infographic: Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar
infographic:-unprepared-brands-caught-with-hands-in-soon-to-be-empty-cookie-jar

Infographic: Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

By  |  March 22, 2021  |  Uncategorized  |  No Comments

Though a cookie-less future looms, 78% have no third-party plan

Three-quarters of those polled believe the removal of third-party cookies will impact their business.
Carlos Monteiro

By Nicole Ortiz

48 mins ago

With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

This story first appeared in the March 22, 2021, issue of Adweek magazine. Click here to subscribe.

Nicole Ortiz

@neco_ornot
[email protected]
Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.

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