By Scott Howe
38 seconds ago
The triumphant return of March Madness is underway, a joyous occasion for diehard college basketball fans and casual observers wanting in on the bracket action. We eagerly print out the official NCAA brackets, agonize over our picks, and ask ourselves the same question: Who will win and who will be wiped out?
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Adweek opinion contributor Scott Howe is CEO of LiveRamp.