Basketball in the air with hand touching it
The advertising industry has an opportunity to bust the bracket and fundamentally change the rules of the game.
Kacy Burdette

By Scott Howe

38 seconds ago

The triumphant return of March Madness is underway, a joyous occasion for diehard college basketball fans and casual observers wanting in on the bracket action. We eagerly print out the official NCAA brackets, agonize over our picks, and ask ourselves the same question: Who will win and who will be wiped out?

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Scott Howe

Adweek opinion contributor Scott Howe is CEO of LiveRamp.