Mothers constitute 80% of the online marketplace’s customers

Shapewear marketplace Shapermint is shifting its messaging to focus on moms.
Shapewear marketplace Shapermint is shifting its messaging to focus on moms.
Shapermint


Shapewear brand Shapermint is unveiling a new chief mom officer campaign, shifting the tenor of its messaging from humorous to serious in order to speak to its audience of moms.