In a Brand Refresh, Cracker Barrel Strikes a Reassuring—and Inclusive—Tone
in-a-brand-refresh,-cracker-barrel-strikes-a-reassuring—and-inclusive—tone

In a Brand Refresh, Cracker Barrel Strikes a Reassuring—and Inclusive—Tone

By  |  May 11, 2021  |  Uncategorized  |  No Comments

The delicate task of finding the right post-pandemic message

an interracial family eating fried chicken and southern food together in a restaurant
It its new spots, Cracker Barrel returns to the social experience of eating out.
Cracker Barrel


By Robert Klara

5 seconds ago

Over the last year, few sectors have sustained a blow like the one dealt to restaurants. Despite the well-publicized uptick in takeout business, the industry still lost an estimated $270 billion during the first 13 months of Covid-19, according to the National Restaurant Association.

Robert Klara

@UpperEastRob
[email protected]
Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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