Impossible Foods Declares ‘We Are Meat’ in First National Ad Campaign From Wieden+Kennedy
impossible-foods-declares-‘we-are-meat’-in-first-national-ad-campaign-from-wieden+kennedy

Impossible Foods Declares ‘We Are Meat’ in First National Ad Campaign From Wieden+Kennedy

By  |  April 6, 2021  |  Uncategorized  |  No Comments

The plant-based brand wants to redefine “what meat is”

a close-up photo of a four-tiered cheeseburger
Wieden+Kennedy sells the beefy qualities of plant-based Impossible.
Impossible

By T.L. Stanley

41 mins ago

Impossible Foods, the Silicon Valley-based tech startup that’s seen explosive retail growth in the past year—with a leap from 150 grocery stores to 20,000—launches its first national ad campaign today with a message sure to rattle the cage of the Big Beef industry.

T.L. Stanley

@TLStanleyLA
[email protected]
T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.

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