Impossible Foods, the Silicon Valley-based tech startup that’s seen explosive retail growth in the past year—with a leap from 150 grocery stores to 20,000—launches its first national ad campaign today with a message sure to rattle the cage of the Big Beef industry.
@TLStanleyLA [email protected]
T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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