Jimmy Fallon and Addison Rae
Social media can be a powerful tool, but it can’t fix non-social media problems.
The Tonight Show Starring Jimmy Fallon

When I woke up on March 28, I did what I always do at the start of my day: check Twitter. While scrolling through the typical Sunday Funday tweets and marketing advice on my feed, I stumbled on The Tonight Show Starring Jimmy Fallon video clip “Addison Rae Teaches Jimmy 8 TikTok Dances.”

The Business of Marketing

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Adrienne Sheares

Voice Network BadgeVoice Network contributor, an ongoing writer for our guest opinion column.


Adrienne Sheares is a digital strategist and owner of the social media consultancy ViviMae Labs.