The retailer and Ogilvy created a new way to browse after suspending physical printing

The audio catalog required 1,000 product descriptions and 135 hours of studio time.
Ikea USA

By David Griner

48 mins ago

For Ikea fans, options are limited these days for browsing its newest collections of home goods. The retailer suspended printing its catalog in late 2020 after 70 years, and not everyone feels safe roaming its expansive stores in person.