Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat
ikea-created-an-augmented-reality-‘escape-room’-on-snapchat

Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat

By  |  February 26, 2021  |  Uncategorized  |  No Comments

AR is becoming more important than ever for retailers

Ikea's virtual escape room asks users to organize a cluttered room.

Ikea’s virtual escape room asks users to organize a cluttered room.
Ikea/Adweek

By Patrick Kulp

41 mins ago

Ikea is turning decluttering into a game with a new augmented reality “escape room” on Snapchat that tasks users with organizing items with the furniture giant’s products.

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Patrick Kulp

@patrickkulp
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Patrick Kulp is an emerging tech reporter at Adweek.

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