The pent-up demand to return to live events is palpable, with 94% of Gen Z and millennials saying they plan to go to festivals, plays, museums and concerts as early as this summer, according to a Vice Media Group study.
@TLStanleyLA [email protected]
T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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