The number of augmented reality users in the US alone is expected to reach 85 million this year

it is important to identify whether the goal is to drive upper-, mid- or lower-funnel engagement

By David Cohen

2 hours ago

Saying that 97% of brands on Forbes’ Most Valuable Brands list are currently using augmented reality in their advertising, the IAB Monday released its AR Buyer’s Guide to help pave the way for mid-level and senior-level marketers.