Person working at a desk with a plant next to them
As we transition out of mid-pandemic protocols, there are two groups: those who can’t wait to get back to the office and those who can.
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Corporate Zoomicide is the career-limiting demand on work-from-home employees when a company really just wants everyone to be back in the office. Over the next 18 months or so, managing the ergonomic and technological changes posed by a split on-premises/off-premises workforce will be difficult and stressful, but adapting your corporate culture to set your hybrid workforce up for success may prove even more challenging.

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Shelly Palmer

Voice Network BadgeVoice Network contributor, an ongoing writer for our guest opinion column.


Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.