Bringing back ‘pre-ad tech’ tactics, post Google news

cookie broken

Ad tech will be anything but a wasteland after Google’s privacy bomb drop.
Sujean Gahng for Adweek

By Myles Younger

43 mins ago

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Myles Younger

Adweek opinion contributor Myles Younger is senior director at MightyHive.