mobile phone standing
The screen is a creative canvas.
Malte Mueller/Getty Images

Since the start of the pandemic, I‘ve seen more brilliant brand ideas on mobile than I have seen in the last five years. Perhaps it’s because of the way quarantine shifted how people connect to each other and brands, but marketers are increasingly learning to play—and thrive—in the mobile space.

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Will Platt-Higgins

Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Will Platt-Higgins is the vice president of global account partnerships for Facebook.