
Pinterest, Getty Images

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Pinterest’s Jim Habig discusses capturing attention. Below, in his own words, he discusses how he and his team looked at driving tune-in for Pinterest’s first-ever global advertiser summit.
Opinion contributor Jim Habig is global head of business marketing.
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