Marketers want intrigue, too.
Pinterest, Getty Images

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Pinterest’s Jim Habig discusses capturing attention. Below, in his own words, he discusses how he and his team looked at driving tune-in for Pinterest’s first-ever global advertiser summit.

Jim Habig

Voice Network BadgeVoice Network contributor, an ongoing writer for our guest opinion column.

Opinion contributor Jim Habig is global head of business marketing.