How to Create Impactful Virtual Events That Cultivate Community
how-to-create-impactful-virtual-events-that-cultivate-community

How to Create Impactful Virtual Events That Cultivate Community

By  |  May 20, 2021  |  Uncategorized  |  No Comments

As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, My/Mochi Managing Director and CMO Russell Barnett shares how the ice cream brand pivoted its biggest celebration into an engaging digital campaign during the pandemic that generated social buzz and billions of earned media impressions.

About the Author: Luz Corona

Leave a Reply

CommentLuv badge