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A study found that 42% of Gen Z and 69% of millennial shoppers are more likely to make a purchase given the option to check out using a BNPL service.
Steven Puetzer/Getty Images


The increase in buy now, pay later (BNPL) services has been exponential since the beginning of the pandemic. Top BNPL apps have seen 46% year-over-year app install growth, and monthly active users climbed by 186%. Buy now, pay later services such as Klarna, Affirm and Afterpay offer financing plans that allow consumers to split a purchase into multiple payments.

Rachel Monfre


Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Rachel Monfre is associate director on the digital strategy team at Merkle.