Ad-Lib.io’s Adit Abhyankar shares tips for relevancy

hands holding a video ad on screen
Brands that use video will engage travel customers better.
Getty Images, Pixabay


Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Adit Abhyankar, CEO of Ad-Lib.io, expands on the case for the travel industry to use video messaging to connect with consumers during this uncertain time.

Adit Abhyankar


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Adit Abhyankar is CEO of Ad-Lib.io.