’s Adit Abhyankar shares tips for relevancy

hands holding a video ad on screen
Brands that use video will engage travel customers better.
Getty Images, Pixabay

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Adit Abhyankar, CEO of, expands on the case for the travel industry to use video messaging to connect with consumers during this uncertain time.

Adit Abhyankar

Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Adit Abhyankar is CEO of