How TikTok Is Working With Partners To Up Its Brand Safety Efforts
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How TikTok Is Working With Partners To Up Its Brand Safety Efforts

By  |  June 1, 2021  |  Uncategorized  |  No Comments

Brand safety, the measures marketers take to protect their image and reputation from negative or damaging or questionable content, is a top concern for brands, agencies, publishers and platforms: essentially the entire brand marketing ecosystem. For its part, TikTok is leaning on brand safety partners to ensure the platform, home to 670 million users per month, is a safe and conducive space for advertisers, creators and users alike.

About the Author: Adweek Staff

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