The newly christened West Wing Playbook accrued 100,000 subscribers in three months

How a Politico newsletter becomes a permanent product.
Early on, the four-person team behind Transition Playbook broke key stories about cabinet and personnel appointments from President-elect Biden, which helped it gain notoriety as a must-read daily email.
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By Mark Stenberg

40 mins ago

For many publishers, each edition of a newsletter is a microcosm of experiments, testing which headlines work, what articles resonate and whose photos capture clicks.