How the WarnerMedia-Discovery Merger Will Affect This Year’s Upfront
how-the-warnermedia-discovery-merger-will-affect-this-year’s-upfront

How the WarnerMedia-Discovery Merger Will Affect This Year’s Upfront

By  |  May 17, 2021  |  Uncategorized  |  No Comments

The companies will unite next year, but are conducting business separately

Discovery Jon Steinlauf WarnerMedia JP Colaco
WarnerMedia ad sales chief JP Colaco and Discovery ad sales chief Jon Steinlauf will be overseeing upfront negotiations for their respective companies.Courtesy Getty Images, Discovery

By Jason Lynch

26 mins ago

While Covid-19 remains the ultimate upfronts week disruptor—entirely wiping out the traditional May week of presentations last year—AT&T and Discovery are still making a strong run at the title.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

About the Author: Jason Lynch

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