Leagues like NWSL, returning tonight, are seeing big audience gains

The 2021 Challenge Cup kicks off with a rematch of last year's final between the Houston Dash and the Chicago Red Stars.
The 2021 Challenge Cup kicks off with a rematch of last year’s final between the Houston Dash and the Chicago Red Stars.
Maddie Meyer — Getty Images

Lisa Baird became the commissioner of the National Women’s Soccer League on March 10, 2020. Two days later, she suspended the season—and then plotted the league’s careful June return from their quarantine bubble that would end up breaking sports rating records.